Promoting the Site and Keeping It Up to Date

Promotion Tips
Site Maintenance
Occasional Redesign
Links to Related Articles
• Promotion Tips

If users can't find your site when they need it, it isn't usable. Promotion activities may include:

Find other sites that should link to your site
Form a relationship with other sites to encourage linking to your site
Work on methods to improve your ranking on search engines
Draft and distribute press announcements to use on other sites and in other media
Change content on a regular basis and let your users and sites that link to your site know about these changes
• Site Maintenance

When you plan the site, you must also plan for maintaining it.

Plan for adding and changing content
Check links on a regular basis
Budget for keeping content current

• Occasional Redesign

Sites also need occasional redesign.

Reasons:

Users may change
Expectations may change
Technology may change
Things to avoid:

Using "latest and greatest" technology for no reason
Don't change too dramatically or too often
Don't blindside users with substantial changes — let user know before you make changes
• Links to Related Articles About Site Promotion

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